Tips for Taking your Twitter Game to the Next Level  by Meena Hussain, January 7, 2016. NPQ.


The Answer is in the Stars; Where can businesses learn the secrets of mastering social media? From the people who do it best: celebrities, Deepa Seetharaman, October 14, 2015, WSJ

Excellent article on how brands can adapt what works in social media for celebrities. Thank you Deepa Seetharaman


The Eight Building Blocks of Strong Nonprofit Brands
By Peter Frumkin | October 2, 2015, NPQ, NonProfit Quarterly

An excellent article about designing your non-profit to thrive.


Creating Culture: Promising Practices of Successful Movement Networks
By Mark Leach and Laurie Mazur | December 23, 2013

An excellent article about “the power and promise of networked approaches to social change.”

Social Impact Investing Will Be the New Venture Capital
Sir Ronald Cohen and William A. Sahlman, January 17, 2013

Excellent Harvard Business Review article.
“But the problem is not money, per se. Take a look at the social sector in the U.S. There are $700 billion of foundation assets, and 10 million people working for non-profits.”


Measurement & Evaluation: Stanford Social Innovation Review
Can We Measure Media Impact? Surveying the Field
– See more at this link.
Tools that can measure not just “reach” but also “influence” and “impact” are in their infancy. Yet they are becoming ever more sophisticated, and our ability to apply them has advanced dramatically.


Measuring and Improving Social Impacts: A Guide for Nonprofits, Companies, and Impact Investors
Marc J. Epstein Kristi Yuthas
March 17, 2014
Berrett-Koehler Publishers
Available online.