TV and the 501C3

From EVOLVE, (The third voice in the gun debate, Because safety is not a side) comes this great PSA on gun safety. We are immediately drawn to the scene, the action, the humor, the lesson. I can not speak to it’s efficacy for the NRA, but we can see that a video with 6M views is doing it’s job.

The AD COUNCIL, who’ve written the book, after creating the industry of PSAs (Public Service Announcements) with donated media space to the tune of $1.8B annually to Ad Council Campaigns through $25 / $30M in annual media donations. (Creative time / talent is also donated.)

Please reference their library of classics, required viewing for anyone in the field, as well as a library of case studies.

Please e-mail us links to your favorite PSAs and we’ll review them to feature here.

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